Selling: The Fundamentals is a set of tools aimed at the first-time Enterprise salesperson just entering this world of long-form selling as a pursuit can take months or years to complete, its also aimed at the business consultant fresh from university that will be asked to sell before they consult and finally the entrepreneur that has a specific product and needs to sell to large businesses.
Selling: The Fundamentals is a set of tools to de-mystify this world and give the reader a starting point from which to build their successful selling career.