本书由YouTube博主肖恩·卡内尔和短视频专家本吉·特拉维斯以10余年短视频实战经验为基础，同时采访了100多位顶级创作者，总结出了高效的短视频运营法则，包括基础的入门定位、目标受众确定、内容制作及发布、与粉丝进行互动、吸粉引流六大技巧、爆款视频的打造原则、内容变现与升级等高阶运营策略。
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