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Title details for The Unconventionals by Mike O'Toole - Available

The Unconventionals

How Rebel Companies Are Changing Markets, Hearts, and Minds—and How You Can Too

by Mike O'Toole
Hugh Kennedy
Audiobook
1 of 1 copy available
Borrow Listen to a sample Listen to a sample
1 of 1 copy available
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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