内容简介：
文案不吸引人，读者马上就会关闭页面；文案吸引人，有了阅读量却没有转化率，运营和广告的钱全都白花了；文案有了阅读量也实现了转化率，又要开始思考下一波来点儿什么新"炸点"。本书将文案创作变成一种流程写作，让你在阅读的同时轻轻松松学习到文案创作的流程和方法。
作者简介：
文有为，新媒体运营专家，今日头条付费专栏百万大咖学院官方受邀讲师，第一桶金学派创始人，百万粉丝大V，资深互联网人士，新媒体行业多年创业经验，曾培训1000多名互联网产品经理，遍布各大互联网公司。
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