内容简介:
文案不吸引人,读者马上就会关闭页面;文案吸引人,有了阅读量却没有转化率,运营和广告的钱全都白花了;文案有了阅读量也实现了转化率,又要开始思考下一波来点儿什么新"炸点"。本书将文案创作变成一种流程写作,让你在阅读的同时轻轻松松学习到文案创作的流程和方法。
作者简介:
文有为,新媒体运营专家,今日头条付费专栏百万大咖学院官方受邀讲师,第一桶金学派创始人,百万粉丝大V,资深互联网人士,新媒体行业多年创业经验,曾培训1000多名互联网产品经理,遍布各大互联网公司。
内容简介:
文案不吸引人,读者马上就会关闭页面;文案吸引人,有了阅读量却没有转化率,运营和广告的钱全都白花了;文案有了阅读量也实现了转化率,又要开始思考下一波来点儿什么新"炸点"。本书将文案创作变成一种流程写作,让你在阅读的同时轻轻松松学习到文案创作的流程和方法。
作者简介:
文有为,新媒体运营专家,今日头条付费专栏百万大咖学院官方受邀讲师,第一桶金学派创始人,百万粉丝大V,资深互联网人士,新媒体行业多年创业经验,曾培训1000多名互联网产品经理,遍布各大互联网公司。
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