Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for Small, Medium, Large by Colleen A. Dunlavy - Available

Small, Medium, Large

by Colleen A. Dunlavy
Coleen Marlo
Audiobook
Listen to a sample Listen to a sample
We live in a world of seemingly limitless consumer choice. Yet, as every shopper knows without thinking about it, many everyday goods—from beds to batteries to printer paper—are available in a finite number of "standard sizes." What makes these sizes "standard" is an agreement among competing firms to make or sell products with the same limited dimensions. But how did firms—often hotly competing firms—reach such collective agreements?
In exploring this question, Colleen Dunlavy puts the history of mass production and distribution in an entirely new light. She reveals that, despite the widely publicized model offered by Henry Ford, mass production techniques did not naturally diffuse throughout the US economy. On the contrary, formidable market forces blocked their diffusion. It was only under the cover of collectively agreed-upon, industry-wide standard sizes—orchestrated by the federal government—that competing firms were able to break free of market forces and transition to mass production and distribution. Without government promotion of standard sizes, the twentieth-century American variety of capitalism would have looked markedly less "Fordist."
Small, Medium, Large will make all of us think differently about the everyday consumer choices we take for granted.

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English